The brief arrived at the studio with a clear idea and an associated risk: present the BMW 3 Series in Barcelona with a scenic device so ambitious that the car's arrival choreography would be the central piece of the evening. Three hundred guests, a five-star hotel in the city, specialist press, and the commercial network. The brand wanted an arrival the guest would remember before even seeing the product.
Motor Munich
BMW Conquers the Sky
Product Launch · Hotel W Barcelona · 2013
Cinematic launch of the BMW 3 Series, with a helicopter carrying the car over the Barcelona skyline and landing at Hotel W. Gold Award, Eventoplus 2013.
The challenge
Presenting a premium car with the epic of a film.
Bacus's response
A helicopter, a suspended car, and the Barcelona skyline as backdrop.
Bacus's proposal was an aerial choreographed arrival. A helicopter transported the BMW 3 Series over the Barcelona skyline and set it down at the opening of the evening at the Hotel W. The piece required air permits, a contingency plan, engineering for the car's helicopter anchorage, and second-by-second scene direction. Bacus coordinated the technical, audiovisual, and lighting production of the act, as well as the catering and guest direction.
The experience
The guest hears the rotor before seeing the car.
The evening opened at dusk with a welcome cocktail on the hotel terrace. The arrival of the helicopter with the suspended car was the moment the guest registered as the narrative milestone: the rotor announces the presence before the car becomes visible over the horizon. The controlled descent, the car's first turn around the audience, and the cut to a formal dinner with views of the harbour marked a sequence the guest described as cinematic. Editorial photography by David Arnoldi.
The result
Gold at the Eventoplus Awards.
The project received the Gold award in the Best Product Launch category at the following year's Eventoplus Awards. It is one of the most visible industry recognitions in Spain for launch pieces in the corporate event sector. The case became an internal Bacus reference for product presentations with a high scenic component.
- Client
- Motor Munich
- Attendees
- 300
- Venue
- Hotel W Barcelona
- Award
- GOLD Eventoplus · Best Product Launch
Frequently asked questions · BMW Conquers the Sky
What readers ask after this case.
Bacus produces corporate product launches in Barcelona with a cinematic approach: bespoke scenic design, timed scene direction, full audiovisual production, specialist press coordination, and professional documentation for post-event digital assets. The studio's track record includes award-winning launches such as this BMW 3 Series presentation for Motor Munich, recognised with Gold at the Eventoplus Awards.
A production with an aerial device — helicopter, large-format drone, exterior rigging — typically requires four to six months of preparation: aeronautical permits, weather contingency plan, anchorage engineering, technical rehearsals, and venue coordination. Bacus closes each project to brief with a specific calendar after the first client meeting.
For premium product launches in Barcelona, Bacus typically works with five-star hotels with urban or maritime views (W Barcelona, Mandarin Oriental, Hotel Arts), convertible industrial spaces, heritage venues with city hall licensing, and singular closed private premises.